sweh | Eureka is beginning to annoy me

The current season of Eureka is being very blatant about its sponsorship. In both of the episodes currently shown there has been a character drawing attention to it ("hey, what are those?"), with the sponsorship logo being prominently displayed on the screen (on shipping boxes in one case; the logo appearing on a coverall after a character presses a button). There was also a pseudo-advert (starring the same character).

This is HIGHLY intrusive into the story and causes me to be snapped out of the show.

Please, SciFi Channel... stop it!

And advertiser... please note: I won't buy your product.